Arifa Arfeen

Over 14 + of years’ experience in Hospitality Sales & Marketing and Retails operations encompassing sales, merchandising and team management significant experience and accomplishing growth. 

A proactive leader skilled in managing operations and providing effective client service for consistent business. 

Resourceful at generating reports, arranging store merchandising activities and managing teams. Possess excellent communication, presentation, interpersonal and leadership skills. Seeking assignments in Operations with a growth-oriented organization.

Business Development

• Planning, organizing & implementing innovative sales programs to improve revenue 
• Undertaking extensive competitor analysis and developing policies for countering competition and attaining business excellence.
• Initiating/developing relations with our privileged customer by offering relevant service and grabbing new customer for business development.
• Devise and implement Trade/ Incentive Schemes the staff and pushing them to achieve the set targets to meet the concept requirements.
• Promoting the company's existing brands and introducing new products to the market.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Implementing new sales plans and advertising.
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.

• Master’s in Business Administration (MBA) Allama Iqbal Open University Islamabad  
• Bachelor in Arts from Bahaudin Zakria University Multan (BZU)
• Intermediate from Federal Board