Ravi Chandra Devarapalli

An accomplished professional with proven track record of handling a profitable business, possessing high level of entrepreneurial skills, a brand of confidence and an engaging personality that would create excitement in the team, markets and the organization. Possesses a right blend of cross selling capabilities, dynamic vision and team management.

SKILLS

• Budgeting ​​• Sales & Marketing ​​• Material Planning​​• Business Development

• Business Strategy​• Channel Management​​• Price Benchmarking​​• Reviews & Activities

• Warehousing​​• Pricing & Trading Profits​• Channel Expansion​​• Procurement

• Procurement​​• Wholesales​​​• Dealer Operations​​

(January 2019 – Present, Muscat, Oman)

Business Head Spare Parts & TBA at Suhail Bahwan Automobiles LLC.,

Suhail Bahwan is a multi-million US$ business group engaged in various diversified business lines involving Automobiles, Health Care, Construction, IT-Telecom, Tourism, Rental, Logistics etc. The group represents more than 70 international brands for the Sultanate of Oman and across GCC.

Major Deliverables

As a Business Head, responsible for managing the Spare Parts business of Nissan, Renault & Infiniti and TBA brands like Amaron, Lukoil, General Tires etc. across the 25 branches in Oman while achieving the business objectives on Profitability, Turnover, growth objectives, new brandacquisitions, product penetration, team training & engagement. The team of 135 expatriates and Nationals at various levels as regional managers, divisional heads, Commercial team, Purchase team, Branch managers and operations team support the endeavor.

Key achievements

Delivered a strong comeback into non captive channel with aggressive tie-ups with channel delivering a consistent business & steady growth. Improved p&l results by 3% additional operating margins. Established brands like Amaron & LUKOIL as a preferred brand in retail and key accounts, respectively. Actively worked on inventory management tools for the branch operations and achieved ~45% reduction in inventory carrying in branches. Strong process controls and audit process put in place; effectively shrinking the stock pilferages to a dominant extent.

(January 2016 – January 2019, Noida)

Business Head in International Tractors Ltd

The Sonalika group is among the top three tractor manufacturers of India and provides a complete product line including tractors, multi-utility vehicles, engines, farm machinery, attachments, generator sets, auto components and pick & carry cranes. The organization is making its presence felt in more than 80 countries across all continents and its international opportunities and pursuits are growing.

Major Deliverables

As Business Head for Spare parts and Lubes, responsible for managing the p&l, sales, marketing, sourcing, logistic operations, budgeting, planning, strategizing and course planning, developing the systems, channel, policies and setting objectives and directions for the team and channel. Supported by a team of 45 professionals in sales and 55 professionals in operations management.

Key achievements

Built a strong channel of retail with 20 distributors, 250 stockists and 3500 retailers apart from addressing the already existing channel of 940 dealers. Strategic price positioning for FMC parts. Development of distributor management software in progress. Warehouse expansion project in progress. Ensuring improvement of first and depot service levels from 70% to currently at 85%. Implemented monitoring mechanism of the fill rates in the distribution channel with clear objectives.

(August 2007 – January 2016, Noida)

National Parts Manager in New Holland Fiat India P Ltd

CNH Industrial N.V. is the company formed by the merger, completed in 2013, between Fiat Industrial S.p.A. and its majority owned subsidiary CNH Global N.V. The group records a turnover of US 33 $ Bi with 12 brandswith Agriculture products being the flagship for the group.

Major Deliverables

Manage PAN India parts sales, Strategic business planning and budgeting, Managing the trading profits of the parts business, Formulation of commercial and incentivisation policies, Grow and conduct the business in safe financial environment, Build, train, guide and manage business thru the zonal managers and area sales teams, Develop and evolve time based ATL / BTL strategies for promotion of range, sale & brand, Operate cross functionally with the service, operations and materials team, Develop and drive the secondary channel for future business endeavors & Managing the technical cell and customer care operations. Seeks out team building opportunities in order to communicate effectively and transfer information with supervisor and peers.

Key Achievements in current position

Sustainable growth achieved in parts sales and trading profits. CAGR in sales for 7 years was 22%

Developed strong secondary channel with widespread availability of genuine parts in the market

Successful tie up in Lubes and Battery business on royalty model

Operated business in 85% secured environment and within 30 days gross receivables

Part prices rationalized to a very competitive level; setting a benchmark forthe industry

Mapped process activities to desired outcomes to resolve operational inefficiencies

Efficiently protecting the high market shares in the key product lines

Alternate vendor development in key sale contributing parts

Built robust online systems in order management & cataloguing

Highest per tractor parts revenue realization in the industry

Introduction of Cargo services for PAN India

Currently working on DMS and e business

(June 2006 – August 2007, Thane)

Regional Parts Manager in Volvo India P Ltd

Volvo India Private Limited was established in 1998 as a fully-ownedsubsidiary of Volvo, Sweden. The company has its manufacturing plant at Hoskote, where it assembles heavy commercial vehicles and buses.

Was taking care of the component sales and operations for the western region predicated out of Thane.

Key Deliverables & Achievements

Achievement of regional parts sales (24% growth) and gross profit targets

Material planning and logistics management for the region

Sale of parts agreements to the fleet owners

Achieved 98% serviceability Index and 3 inventory turns for the region

Track the consumption of parts at vehicle level and generate prospects

Conducting Marketing Campaigns for Promotion of Genuine parts

Analyze, act and secure genuine parts market share

Conducting customer education programs for creating the product awareness

Improve customer satisfaction by ensuring the parts availability, range and reach across the region

(August 2001 – May 2006, CVBU Parts, Hyderabad)

Area Parts Manager in Tata Motors Ltd

As Area Parts Manager for Commercial Vehicle Spare Parts was responsible for CV Spares business of AP

Key Achievements

Successively achieved the annual targets for the area with a growth of 39% for 2 consecutive years

Achieved growth by focusing on development of range / number of retail outlets through the distributors

Effectively tapped the retail outlets and local mechanics thru strong and aggressive campaigns

(April1995 - July 2001, Visakhapatnam, Ankleshwar)

Senior Engineer in Forbes Marshall group of companies

Forbes Marshall Pvt. Ltd. is an Indian engineering and energy conservation solutions provider, especially for the process industry. Forbes Marshall makes steam engineering and control instrumentation products and solutions. Its origins traces to a venture by JN Marshall and Darius Forbesin Punein the 1940s, with a factory established at Kasarwadi, Pune in 1958.

Was responsible for achieving the sales revenue targets for the region and establishing the range of energy conservation products in the various process industries. The scope of responsibilities covered the feasibility study of the customer process, and identify the scope for the range and provide the commercial and technical support to the customer with payback calculations.

Key Achievements

Increased the Territory revenue from 60lpa to 250lpa in Ankleshwar of Gujarat

Increased the Territory revenue from 5lpa to 50lpa in Coastal Andhra Pradesh

(November 1993 - March 1995, Bangalore)

Marketing Engineer Trainee in Jomind Furnaces Pvt Ltd

Jomind Furnaces P Ltd is an organization into the manufacturing and marketing of industrial furnaces for hear treatment and baking

As a trainee marketing engineer was responsible for the enquiry generation and prospect conversion for the furnaces.

Educational Qualification

Graduated in 1993 from KL College of Engineering, Vaddeswaram, Andhra Pradesh in the faculty of Mechanical Engineering with Specialization into Industrial and Production Engineering.

B. Tech Mechanical Engineer (Industrial & Production)